Radio Advertising Costs | How My Radio Rates Works for you

My Radio Rates is an Australian radio advertising planning, buying and campaign activation platform. We help businesses, advertising agencies and not-for-profit organisations compare radio advertising rates, select suitable stations and manage campaigns across metropolitan and regional Australia.

Finding the right radio stations, contacting multiple sales representatives and negotiating competitive advertising rates can be time-consuming. My Radio Rates makes the process easier by providing independent advice, current market information and complete campaign support in one place.

How My Radio Rates Works

Whether you are advertising locally, across one state or throughout Australia, we can help you:

Compare radio advertising rates and opportunities
Access current audience and radio ratings information
Identify stations that reach your target audience
Plan and book metropolitan and regional radio campaigns
Coordinate advertising across multiple radio networks
Write and Produce professional radio commercials
Activate and manage your complete campaign

Our service is available to small businesses, national advertisers, advertising agencies and not-for-profit organisations.

Independent Radio Advertising Advice

We are independently owned

My Radio Rates is 100% Australian-owned and independent. We are not owned by a radio station, media network or media company, and we do not hold financial interests in the stations or brands we recommend.

This independence allows us to assess radio advertising options according to your audience, location, campaign objectives and budget.

Honest recommendations

The radio station you personally enjoy may not be the station your customers listen to. We use audience data, market knowledge and campaign requirements to recommend the stations we believe offer the most appropriate fit.

We explain our recommendations clearly so you can make informed advertising decisions.

Advice without obligation

Not sure whether radio advertising is right for your business? We are happy to discuss your ideas, review your existing proposal or act as an experienced sounding board—with no obligation to proceed.

Our Best Rate Guarantee

We work to secure competitive radio advertising rates and deliver strong value for your budget.

If you already have a discounted rate from a radio station and we cannot improve it, we will tell you honestly. In some cases, the best outcome may be confirming that your existing proposal represents competitive market value.

Save Time When Planning Radio Advertising

Planning a campaign across several stations, networks, cities or regional markets can involve multiple phone calls, emails, proposals and negotiations.

My Radio Rates simplifies the process by giving you one point of contact. We can coordinate the research, planning, station selection, rate negotiation, booking, commercial production and campaign activation on your behalf.

This saves valuable time and makes it easier to compare your available options.

How We Help You Select Radio Stations

We are strong advocates for commercial radio and believe it can be an effective way to build awareness, reach local audiences and promote Australian businesses.

You can use our platform to explore stations and review the latest available radio survey information. Alternatively, our team can help you select the most suitable stations for your campaign.

My Radio Rates is more than an online radio-rate comparison website. Technology helps begin the process, but personalised advice remains an important part of our service. That is why many clients choose to discuss their campaign directly with us.

Why Advertisers Choose My Radio Rates

Radio advertising expertise

Our experienced team understands radio markets, station audiences, campaign planning, media buying and commercial production. We use this knowledge to provide practical recommendations and responsive service.

Data and technology

Our technology and data capabilities help identify available radio advertising opportunities quickly and efficiently. We combine this information with human experience to develop a campaign suited to your needs.

Personalised campaign planning

Every business has different customers, objectives and budgets. We take the time to understand your organisation before recommending stations, markets and campaign options.

Extensive choice

My Radio Rates provides a complete radio advertising service. You can plan, book and buy your airtime while also arranging the production of your radio commercial through one platform.

Radio Stations and Networks We Work With

Our platform includes commercial metropolitan and regional radio stations throughout Australia, along with DAB+ digital radio stations and other audio advertising opportunities.

We can assist with campaigns across major capital cities and regional markets, including:

Sydney and regional New South Wales
Melbourne and regional Victoria
Brisbane and regional Queensland
Adelaide and regional South Australia
Perth and regional Western Australia
Tasmania
Canberra and the Australian Capital Territory
Darwin and the Northern Territory
100% of all regional radio stations in Australia
We can also book NZ radio for you

Commercial advertising is not available on the ABC’s radio services, including triple j, which is why these stations are not included as advertising options.

As new commercial radio and audio channels become available, we continue to expand the choices offered through our platform.

Australian Traffic Network Advertising

My Radio Rates can also assist advertisers with opportunities available through ATN the Australian Traffic Network. Its traffic reports are broadcast across all metropolitan and 80% of all regional commercial radio stations throughout Australia.

Traffic-network advertising can help brands reach audiences during regular, highly relevant updates across the broadcast day.

Already Have a Radio Advertising Proposal?

If you have received a campaign proposal or advertising schedule directly from a radio station, it may still be worth speaking with us.

We can review the stations, audience fit, schedule, frequency and rates. At a minimum, our assessment may give you confidence that you have received competitive market pricing.

Protecting Your Privacy

We take the protection of personal and business information seriously and use appropriate security measures to safeguard the data we hold.

Customer information is managed in accordance with our Privacy Policy and the Australian Privacy Principles. We will only send information about radio advertising opportunities, station promotions or special offers where you have provided your contact details and the communication is permitted under applicable Australian law.